Maybach - official

Stuttgart, May 22, 2002
Purchasing a Maybach Saloon is an experience and a pleasure in one. The exact make-up and fittings of this luxury car are the result of an extensive exchange of ideas between the customer, the customer's Personal Liaison Manager and the car's designers and development engineers. The meeting point for everyone involved will be the Centre of Excellence in Sindelfingen, the result of investment from DaimlerChrysler totalling some ten million euros. From the summer of 2002, this is where the heart of the new luxury car brand will beat.

The Centre of Excellence accommodates a Maybach studio covering an area of around 2200 square metres. Here, customers can look through a remarkable selection of the most sumptuous materials, exclusive colours, and innovative technical details. This wide variety of fine woods, leathers and other exquisite appointment finishes forms the basis for the extremely personalised styling of each and every Maybach Saloon.

Specialist staff at the prestige car-maker are in constant communication with the customer in order to realise even more exacting or more exotic requests. With the Centre of Excellence at close proximity to the Mercedes Technology Centre and to Maybach Manufaktur HQ, everything is set up to deliver exclusive expert advice, with almost no limits on the personalisation of finish and fittings in every Maybach. This means that every Saloon becomes a valuable masterpiece, characterised exclusively by the personal style and taste of its original owner.

Individual customer advice services with new high-tech systems

Customers who are not able to come into the Centre of Excellence to finalise the finish and fittings of their car can use video conference facilities to speak to Maybach experts from the areas of design, technology and manufacturing, allowing them to find out all they want to know. An innovative computer-aided advice system facilitates the presentation and selection of numerous interior trim elements, materials and colours using virtual reality technology. Every Maybach Centre will be fitted with this cutting-edge system.

Maybach Centres in three continents

The Centre of Excellence in Sindelfingen will be joined by a worldwide network of these sales and advice points:

Customers are able to choose to either collect their finished car from the Centre of Excellence or one of the regional Maybach Centres, or to have it delivered directly to their door. To ensure that the cars are handled with appropriate care while they are being transported from Manufaktur HQ to the customer's home country, and that they arrive in pristine condition, Maybach is devising a special logistics network with the help of specially trained partners. In Europe, each vehicle is to be transported individually by box-body truck, while specially developed sea/air freight containers will be used for delivering the cars to other regions of the world.

Handcrafting facility for making even the most particular customer wish come true

Whilst, in years gone by, Maybach's exclusive clientele would have the body of their car constructed as they wanted it by a specialist company, the new luxury Saloon is assembled entirely at the DaimlerChrysler plant in Sindelfingen. The V12 engine is produced at the special engine manufacturing facility within the Berlin plant, while both transmission and axles come from the established Mercedes plant in Stuttgart-Unterturkheim.

Handcraftsmanship in the manufacture of the body and the nature of the assembly process make it possible to incorporate an exceptionally wide variety of individual touches. Maybach customers are kept constantly involved during the period in which their top-quality car is in production, some four weeks in all. They can even go to Sindelfingen to witness their Saloon being made, and develop further ideas regarding customised finishes and fittings with manufacturing experts whilst they are there.

Manufacture of the Maybach will be under way in the summer of 2002. Every day up to seven units of the luxury car will be built – each one according to individual customer specifications.

© DaimlerChrysler, 2000-2002